What do I offer

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I provide strategic thinking, ideas and insights for a range of questions - from how to grow a small business to where to best target your advertising dollars. My experience in leading major campaigns and a boutique agency has provided experience in thinking around corners, anticipating challenges and avoiding risky situations. Whether you just need to bounce around an idea or tackle a strategic problem, give me a shout and see if we can work it out. 

I fundamentally believe that if we all worked closer together, in life and in business, we would achieve so much more. I have two decades of experience in bringing people together, brands together and creating long term lasting collaborations and partnerships which are mutually beneficial. My experience is across sponsorships, media partnerships and contra/reciprocal brand collaborations AND joining up like-minded people who can achieve more together. If you're thinking of identifying partnerships or actively seeking collaborations, get in touch.  

I am an empathetic leader who is driven by leading teams with emotional intelligence and a 'culture-first' approach to leadership. With experience in major organisations and running boutique agencies and small business, I provide mentoring and guidance through one-on-one sessions or to a team. 

Diplomacy seems simple, but it's not always an easy skill to navigate, especially if you are dealing with a diverse range of demanding stakeholders. Having worked with stakeholders from ratepayers and taxpayers to board members, sponsors and difficult clients, I provide guidance and strategy on how best to keep stakeholders on side and avoid crises and negative situations arising. 

With over two decades in the destination marketing and tourism industries I have worked with globally recognised destinations like London's West End and brand Melbourne to shopping precincts, restaurants and retail stores to provide creative strategic thinking on how to position themselves and generate new and innovative reasons to visit. Whether an established destination rethinking its positioning or a new concept waiting to be created, I can assist with drawing out ideas to put you on the map. 

Since I was a kid I have been passionate about social justice, the environment and human rights issues. (I even appeared on the front page of The Age holding a sign at an anti-Hanson rally in 1996) 

With decades of experience in telling compelling stories for the purpose of advertising and sales, I am adept at crafting a narrative to assist in creating IMPACT and making CHANGE. I welcome the opportunity to work with social enterprises, NFPs and other bodies that are actively working to improve the world and help others. 

I am an experienced MC and event host and confident public speaker. I have strong opinions, like a debate and with a degree in linguistics - love to talk (in several languages) I am available to host events or speak on panels and/or facilitate strategy, ideation and brainstorm sessions.