Hello. I am Dylan Reed. Often called 'dylree'.
I have over two decades experience in the destination marketing, hospitality, tourism and retail industries specialising in brand strategy, communications, partnerships, experiential, marketing and events.
After over 10 years as CEO of Brand Activations and Communications agency Kreate, I stepped aside from leading the agency, but remain as an Advisory Partner and cheerleader.
I am now focused on working with a select group of businesses, individuals and destinations that are seeking strategic advice, guidance and creative ideation.
I am inspired by businesses and individuals who create positive impact; are focused on purpose and addressing future issues in a problematic world.
I believe in the power of empathy and emotional intelligence in business, and in life, and endeavour to integrate this into my professional work - particularly in an increasingly emotionless and 'Artificially' driven world.
With a strong network of government, industry, media and creative contacts across the country, I love creating collaborations and bringing people together.
Life’s so much better working in partnership.
Let's journey together!
With two decades of providing brand strategy, creative ideation and insights for a range of brands, destinations, events and clients, I like to help businesses see beyond a problem, think about the future and generate creative solutions.
I believe that the world would operate better if we all worked more collaboratively. With years of experience in creating successful collaborations and a strong personal network, I partner with you to help you partner with others.
Having led teams in both large organisations and boutique agencies, I pride myself on my ability to lead with empathy and emotional intelligence. I work either one-on-one or with teams to provide guidance, mentoring and support.
I’ve worked with global icons like London’s West End and brand Melbourne to attract visitors. From established destinations to new concepts, I bring creative ideas and strategy to put places on the map and drive visitation.
With decades of experience in telling compelling stories for the purpose of advertising and sales, I am adept at crafting a narrative to assist in creating IMPACT and making CHANGE.
As an experienced MC, Event Host and Public Speaker - and with a lot of opinions - I am available to host events, speak on panels or provide insights, thoughts and training.
I sometimes write about the industry, the world and business not as usual.
In my spare time I explore my creative outlet through amateur photography and acrylic on canvas paintings. I love capturing Australian landscapes, nature and my world travels through both my lens and my paintbrushes.
I love to have conversations. If you'd like to discuss an idea, campaign or project get in touch!
And, connect with me on LinkedIn
If you'd like to hear from me in the future, I'd love to send an email that you'd want to receive!
I am passionate about forging connections, telling stories and holding events; traditions that have been part of this land for millenia. I respectfully acknowledge that I live, work and play on the unceded lands of the Wurundjeri people and pay my respects to their elders, past, present and emerging.
Copyright © 2025 Dylan Reed - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.